About snowwhistle

Led by Matthew, an International award winning marketer, with 25 years experience in affiliate and performance marketing from the very early days of paid search of GoTo to multi-million dollar affiliate programmes like Catch. Plus, so much more in between.

A selection of companies Matthew has worked on or with;

Australia Post, Australian Super, Catch.com.au, Frasers Group, Future (formerly IPC Media), Kidspot, kikki.k, Mantra, Medibank, Mercedes-Benz, Metricon, money.co.uk, Panasonic, Pumpkin Patch, Scoopon, Selfridges, Southern Cross Travel Insurance, Tesco, The Man Shake and Village Cinemas.

What Clients and the Affiliate Industry Say

Oliver Ranck - Director - Octomedia (Inside Retail)

Continuing to work with Matthew for over 4 years managing multimillion dollar budgets for some of Australia's most loved brands I can say that Matthew is both a pragmatist and contrarian. He'll give you candid feedback (even when you don't want it, but need it) and has strong follow through and conviction being a man of his word which is incredibly important in the affiliate partnership world.

Nati Harpaz - Managing Director - ex Catch.com.au

Matthew built the Catch affiliate marketing strategy from the ground up and grown it into a multi-million-dollar channel for us. In addition, Matthew was instrumental in managing our external agencies responsible for our search engine marketing campaigns. His ability to work across multiple digital marketing channels was a key to our success.

Helena Barroso Zarco - Director - Impact

Matthew is a true expert in the affiliate landscape. I've had the pleasure of working with him in two different roles, and his strategies, tactics, and innovative ideas for growing brand revenue have consistently been exceptional. He is well-versed in all types of publishers and adept at adjusting his approach to drive the best results. Trusting him to manage your affiliate program in any capacity will be one of the best decisions you can make.

Kate Eringa - Enterprise Commercial Manager - Commission Factory

I’ve had the pleasure of knowing and working with Matthew for over five years. He has exceptional expertise in the affiliate space, pushes boundaries, and has an unmatched passion for the channel. Matthew’s strong connections and commitment to understanding how publishers operate ensure they fit seamlessly into a brand's strategy. Coupled with his strong sense of fairness, he fosters trust and collaboration, making him a standout leader in the industry.